AN INTERVIEW WITH DAIANE, FOUNDER OF TREASURES OF BRAZIL
For Daiane, the founder of Treasures of Brazil, her mission is to bring Brazilian-made, sustainable and eco-friendly products to the UK market, whilst supporting small, local communities in her native country.
The brand specialises in unique jewellery and handbags, all handmade, using locally-sourced and sustainable materials.
“I wanted to find something that combined my passion for fashion as well as maintaining close ties with my home country of Brazil and that's how Treasures of Brazil was born!”
Using Sook to showcase premium products, again and again
Daiane has transformed Sook into a Treasures of Brazil 'IRL shop' on three occasions, for five days each time. Once in Oxford Street, and twice in 10 South Molton Street.
“I have been following Sook for a long time and always wanted to use the space but wasn’t sure if it would work. I gave it a go and it was a game changer; the spaces are super practical and in great locations.”
“I have done all sorts of pop-up shops, kiosks and craft shows, but Sook is the best fit for us. The main difference is being able to use the Sook visual displays - I find that they really catch the customers eye & draw people into the shop.
I found it best to book a space for more than a day at a time; for me, four or five days is ideal”.
What does the future hold for Treasures of Brazil?
As the business goes from strength to strength, Daiane is focusing on repeating her Sook success, with a keen eye on how a physical store can have a positive impact on her online business too.
“I’d like to establish a regular presence at the same location each month so I can build a returning client base. Those physical sales can also drive visits to my Instagram & website where customers can buy online.”
Thinking about booking a Sook? Daiane says…
“For a small, start-up business like mine - which couldn’t afford a full-time rental on a shop - Sook is the perfect solution."
We’re proud that we could deliver an outstanding experience for Treasures of Brazil, and that Daiane keeps coming back to repeat her success. Visit Tresaures of Brazil online here.
If you would like to get your hands on Treasures of Brazil Jewellery, Daiane is returning to our space at 10 South Molton Street from 18th to 24th April and 9th to 14th May.