Just Hype launched their new NFL X Hype line in Sook’s space.
Visitors were able to win tickets to the London Games, taste American inspired food and drinks, attend the exclusive launch party with sets from DJ Andy Purcell and British superstar Central Cee’s DJ and personalize their own NFL merchandise.
There were also two NFL player meet and greet sessions with Jacksonville Jaguars players Travis Etienne and Jamal Agnew which attracted queues that stretched down Oxford Street.