Round Retail

Islington Square Pop-Up

Girl standing behind cash desk during pop up activation

Round Retail takes donations of premium pre-loved items, resell them on behalf of the owner and splits the sales three ways: between the owner, Round Retail and a charity partner.  

Round Retail work to fundraise for independent local charities through their stores' sales and community workshops and events and their Islington Square pop-up raised nearly £1000 for Shelter From The Storm.  Shelter From The Storm is the only charity in London offering free beds to some of the most marginalised people in society. The have 36 beds and operate 365 days a year. Sheila Scott, Chief Executive of SFTS said in retaliation to the Round Retail partnership, “Thank you so much for thinking of us, without people like you we wouldn't be able to do what we do.”

The week-long pop-up was the 3rd Round Retail concept space and was a true community space. They welcomed local crocheter Kim Rana to teach locals to crochet using recycled t-shirts. Mittens Manis were on hand on Saturday offering free nail art to add a little sparkle to everyone's day. They hosted a ‘Meet The Neighbours’ event on Friday night with support from Uncommon, Brewgooder and CanoWater which was a celebration of local businesses and forward-thinking retailers within Islington.  

Round Retail was born out of a desire to maintain the value of pre-loved fashion, each item in a Round Retail store has the original RRP highlighted alongside the Round Retail Price in an attempt to uphold the value of pre-loved fashion while other resale platforms race to the bottom. By partnering with smaller independent charities that don’t have fundraising departments or stores of their own Round Retail provides them with the opportunity to fundraise within their communities and maximise each piece.

The Islington Sook Space was well equipt for a fashion business coming in with a flexible set up mechanic, high-quality surround sound speakers, digital POS opportunities and an engaged local community. The process of booking, opening and closing was seamless thanks to their customer success teams, useful handbooks and guides to the space. 

Quote from Annie, Founder Round Retail

“Partnering with Sook was a pleasure. They understood our business needs and really backed the concept for our 3rd pop up. The space was perfectly fitted for all the needs of an omnichannel charitable fashion resale business. They merge tech with traditional high street retail techniques which for a predominantly bricks and porter retail business is incredibly important. Thank you to the whole team for your hard work supporting the store.”

How to... Take your brand on tour with Sook

The times, they are a-changing. Our high streets are undergoing a massive shift at the moment, as it’s decided how best to use one of our country’s most valuable community assets, and while consumers are finding their way in the online/offline world, so are brands. 

Here at Sook, we’re privileged to be at the forefront of an experimental wave, where businesses, big and small, are dipping their toe in the world of physical retail to see what works. 

Read our blog: 5 Reasons Why Having A Physical Space Is So Important

One of the trends we’re seeing emerge is for brands to take their offering on a ‘retail roadshow’ . By using our growing network of Sook spaces, we’ve seen businesses like Hydrafacial, Raspberry Pi and Freddie’s Flowers take a tour of the country (or various locations around London), popping up north, south, east and west, making sure that their customers are feeling the love, wherever they are. 

They’re finding the premium, know-what-you’re-getting service that Sook’s offers fits perfectly with their hyper-flexible retail strategy: go where we’re wanted, connect, repeat. 

It’s not a new concept, but one that became untenable as the high street as we know it evolved to become institutions into which brands found themselves lease-locked for 15 years or more. We like to think we’ve come full circle, with free-spirits now having the tools to pack that bag, hitch a lift, and go where the wind takes them. 

Sound interesting? Here are some of the brands who are making the most of our growing network:

Raspberry Pi

Raspberry Pi has now popped up with Sook in Oxford Street, Gateshead's Metrocentre and St James Quarter in Edinburgh, and will be returning to London later this year. Each time, the cult computer brand has driven large crowds of customers, all keen to get their hands on Raspberry Pi's latest tech. Look out for an interview with the brand later this month.


The premium facial brand is bringing its product to its customers by using multiple Sook spaces on a regular basis. The brand has now used Sook Cambridge, Gateshead, Edinburgh - and has even trialled the new Southampton space, ahead of launch. 

Fancy taking your brand on the open road? Sook is the digitally connected pop-up space provider that lets you experiment with physical retail and connect with your customers in a whole new way. Contact us to book now.