Sisters and Seekers opening pop-up in Bullring this weekend

Bull statue in Birmingham

The Bullring & Grand Central will become the temporary home of cult fashion brand Sisters & Seekers on Saturday 1st and Sunday 2nd October at the recently opened Sook pop-up event space. 

The online-only brand - which boasts over 300,000 followers on Instagram - will bring their popular womenswear line to Birmingham for an immersive two-day pop-up. They are one of several brands that have utilised the flexible pop-up space by Sook, since it opened in the Bullring’s Link Street earlier this month.

Sook Birmingham is the latest opening for the business, which uses digital screens and magic mirrors to bring the online experience into the real world, and allows brands to book space whenever they need it, for how long they need it.

Molly Jones, Creative Marketing Assistant Manager, Sisters & Seekers said: “We’re so excited to be bringing the Seekers Pop Up to Sook Birmingham on Saturday 1st and Sunday 2nd October. As a brand that focuses predominantly on online campaigns and collection imagery, the digital capabilities of Sook is something that is hugely important to us, alongside the opportunity to bring the Sisters & Seekers’ vision to our customers in an immersive space.“Like all of our pop ups, there will be surprises over the weekend: shoppers will be able to purchase our newly released collection, as well as stock up on bestsellers and our menswear brand, Brother & Kin. We’re asking customers to keep an eye on our socials for more information, and as always, the main goal for our pop up is to meet our customers in person.”John Hoyle, CEO & founder, Sook commented: “Here at Sook, we are proud to be the temporary home on the high street for a multitude of online businesses, and we’re really looking forward to welcoming Sisters & Seekers into this club. We love giving all brands the opportunity to grow their business and connect with their customers, and know that nothing can beat the in-real-life experience that physical space provides. Our Bullring Link Street space has been extremely popular since opening, with lots of exciting brands appearing over the next few months.”

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