How cult computer brand Raspberry Pi used Sook to tour the UK - driving huge queues in the process.
Raspberry Pi held its first-ever pop up with Sook in 2021, and has since toured the UK with Sook in locations including Newcastle and Edinburgh (pictured above). Each pop up proved to be a huge crowd pleaser with customers queuing out of the doors to get their hands on the brand's iconic products and merchandise.
The brand returned to Sook Oxford Street in October 2022 for a two-day takeover of the flagship space, proving immersive, hands-on demonstrations and experiences for all customers.
“Having used Sook several times now, we’ve always found them to be very supportive of what we are looking to achieve from our pop-up stores.
“It’s enabled us to meet our customers, and demonstrate our products in an immersive, hands-on way, which has been hugely beneficial. We thoroughly enjoy doing these events and we look forward to holding more pop ups with Sook in future." Oli Wilkin from Raspberry Pi