Group of people listening to a speaker at an evening event in Sook Oxford Street for Uber
Sook partnered with Uber and SME support network Enterprise Nation to provide a physical platform for 'Empowering Journeys': an initiative designed to support Uber drivers and couriers.

Uber brought together a range of products and services designed by some of its drivers and couriers to the public for the first time.

Sook Oxford Street provided a physical space for Uber’s commitment to help its drivers, couriers and restaurant partners achieve their ambitions and entrepreneurial dreams, an event which was attended by MPs and press.

This gave Uber drivers and Uber Eats couriers an opportunity to try their products on shoppers and showcase their business ideas to the general public for the first time - strengthening Uber’s relationship with its partners.

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