The Insider's Guide: Discover Mayfair with Sook

South Molton Street shops on a cloudy day with shops and passers by

You want to pop-up in a Sook, but which one should you choose? And when you’ve made your decision what else can you expect from the location?

Read on for our latest Insider’s Guide, courtesy of Sook's Jake Stoddart, who takes us on a whistlestop tour of Mayfair - home to two of our spaces on South Molton Street at numbers 10 & 42. Meet the Neighbours

Mayfair is one of the world’s premier luxury retail destinations, and Sook has two spaces on one of its most historic roads: South Molton Street, home to many new and established luxury brands including Browns, Monica Vinader, The Kooples, Sandro and Space NK.

However, one of the best hidden gems in the area is the Paul Smith Sale Shop on Avery Row - it’s not always just about South Molton & Bond Street. 

Best place for a morning coffee

Ralph’s on New Bond Street or Everbean on Avery Row. 

Favourite lunch spot

If you’re looking to people watch and don't mind the weather, it has to be 123V outside of Fenwicks; if you’re looking for variety I’d try Mercato Metropolitano on North Audley; or if you’re craving an British classic I’d go to to the Mayfair Chippy, also on North Audley

Tastiest place for a snack

If you’re looking for something healthy take a stroll to Plants by Deliciously Ella on Weighhouse Street, or - for more variety - head across Oxford Street and check out the Food Hall at Selfridges

Coolest place to pick up a last-minute gift

If you want to buy something no one else has, Asprey is always a good idea. If you’ve looking for vintage and interest I’d go to the Burlington Arcade.

Boujiest options for after-work drinks

If you like a martini it has to be the Bar at the Connaught; if you’re looking to get wild, head over to Monkey House on Dover Street; and if you’ve looking for a classic British pub you can’t go wrong at The Footman on the corner of Hays Mews and Charles Street. 

Favourite local landmarks

The Burlington Arcade, Berkeley Square, The Royal Academy of Arts and Grosvenor Square. 

Insider’s top tip

If you’re after a bit of peace over your lunch break I’d head over to Mount Street Gardens. Or, if you’re after a quiet walk away from the crowds, I’d meander to the various mews between Park Street and South Audley, or check out Farm Street. 

Looking to pop-up in Mayfair? Discover Sook 10 South Molton Street and Sook 42 South Molton Street now.

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