You want to pop-up in a Sook, but which one should you choose? And when you’ve made your decision what else can you expect from the location?
Read on for our latest Insider’s Guide, courtesy of Sook's Jake Stoddart, who takes us on a whistlestop tour of Mayfair - home to two of our spaces on South Molton Street at numbers 10 & 42. Meet the Neighbours
Mayfair is one of the world’s premier luxury retail destinations, and Sook has two spaces on one of its most historic roads: South Molton Street, home to many new and established luxury brands including Browns, Monica Vinader, The Kooples, Sandro and Space NK.
However, one of the best hidden gems in the area is the Paul Smith Sale Shop on Avery Row - it’s not always just about South Molton & Bond Street.
Best place for a morning coffee
Ralph’s on New Bond Street or Everbean on Avery Row.
Favourite lunch spot
If you’re looking to people watch and don't mind the weather, it has to be 123V outside of Fenwicks; if you’re looking for variety I’d try Mercato Metropolitano on North Audley; or if you’re craving an British classic I’d go to to the Mayfair Chippy, also on North Audley.
Tastiest place for a snack
If you’re looking for something healthy take a stroll to Plants by Deliciously Ella on Weighhouse Street, or - for more variety - head across Oxford Street and check out the Food Hall at Selfridges.
Coolest place to pick up a last-minute gift
If you want to buy something no one else has, Asprey is always a good idea. If you’ve looking for vintage and interest I’d go to the Burlington Arcade.
Boujiest options for after-work drinks
If you like a martini it has to be the Bar at the Connaught; if you’re looking to get wild, head over to Monkey House on Dover Street; and if you’ve looking for a classic British pub you can’t go wrong at The Footman on the corner of Hays Mews and Charles Street.
Favourite local landmarks
The Burlington Arcade, Berkeley Square, The Royal Academy of Arts and Grosvenor Square.
Insider’s top tip
If you’re after a bit of peace over your lunch break I’d head over to Mount Street Gardens. Or, if you’re after a quiet walk away from the crowds, I’d meander to the various mews between Park Street and South Audley, or check out Farm Street.