The Insider's Guide: Sook Oxford Street

You want to pop-up in a Sook, but which one should you choose? And when you’ve made your decision what else can you expect from the location?

Read on for our latest Insider’s Guide, courtesy of Sook's Olivia Clarke, who takes us on a whistlestop tour of Oxford Street - Europe's busiest shopping road.

Meet the Neighbours

Sook Oxford Street is opposite the brand-new Elizabeth Line, and moments from Tottenham Court Road station. Oxford Circus is a short walk away, and Soho is right on your doorstep. Shops nearby include a huge Zara, Accessorize, Clark's, the flagship Primark, Flannels, and United Colours of Benetton.

Best place for a morning coffee

Lavelle’s Bike and Bean: This trendy coffee shop will sort you out for your 11 o’ clock coffee break. Lots of delicious pastries are made fresh every day, and generous sizes of good coffee. 

Curators Coffee: The name says it all really. These guys know their coffee, and if you want a mid-morning power up, they’ll sort you out. 

Favourite place to go for lunch

Berwick Street market : This street market, just a five minute walk away, has a host of food stalls from all around the world so there’s something for everyone - from Greek gyros to Mediterranean salad boxes and Jerusalem Falafel. 

Tastiest place to grab a snack

Cafe Concerto: You’ll see a few of these around London, but they do a really good pastry. 

Charlotte Street: This street has a load of fun coffee shops and restaurants that are worth a try if you’ve got time to wander. 

Coolest place to pick up a last-minute gift

Life Sized Monopoly: Haven’t you heard? Traditional retail is so pre-pandemic… how about a last-minute gift that doubles as a fun activity? Make it life sized and it’s the best thing this side of the London Eye… probably. 

Boujiest options for after-work drinks

The Vault, Greek Street: If you’re a fan of secret entrances and underground bars, this is the place for you. The entrance to The Vault is through a bookcase in the oldest whiskey shop in the city - Milroy’s Soho. 

Aqua Spirit: This rooftop bar is definitely at the boujier end of the scale, where you can sip your cocktail and enjoy the sun going down with views over London. Be warned, there is a dress code (smart casual, no flip-flops), but we think the views make it worth it. 

The Marquis of Granby: Not bothered about secret entrances and rooftop views? This traditional British pub is a great choice for those who are more into beer than bouji. If you’re lucky you might even spot some of the Sook team propping up the bar…

Local landmarks

BT Tower: Although it’s now closed to the public, this is still a great London landmark to visit. You can also rent out a floor of the Tower for events.

Soho Square: This is a great place to relax, on the rare occasion that the sun is shining! There are often art installations here as well. 

Insider’s top tip

Walk everywhere! Everything is closer than you think: Leicester Square and Covent Garden are a 15-minute walk through China Town, meanwhile going North takes you to Bloomsbury and the British Museum, and if you’re in need of some green space, Regent’s Park is just around the corner. Or just take a stroll down Oxford Street - the best shopping street in the world. 

Find out how you can pop up in Sook Oxford Street by clicking here.

Find out how your brand can pop-up with Sook

If you would like to book one of our spaces