Introducing young designers to the high street with Sook

passers by outside Sook space in Oxford Street
From online to the real world

Designed in the UK, OMO is an up-and-coming ethical clothing brand committed to creating a positive impact on people and the environment, founded by Milly Henderson. OMO sells its design online online, but in summer 2022, the brand took over Sook Oxford Street to celebrate the launch of the Young Designers Collection, and to bring their designs into the real world.

The future is sustainable

"During the event, we showcased the designs of talented young creatives on our ethical t-shirts, whilst raising money for Global’s Make Some Noise: a charity dedicated to improving the lives of disadvantaged people by working with small charities across the UK."

"Bringing this collection to Oxford Street was a great opportunity to visualise our e-commerce brand in a shop space, whilst meeting new and established customers in central London," says Milly.

"It really was the perfect way to launch a new collection and raise brand awareness, while showcasing the quality of OMO’s products."

What's next for OMO?

"Future plans include the launch of our first Autumn/Winter collection as well as further artist collaborations. We will continue to promote education around sustainability and expand our community through the selection of our brand ambassadors this summer," adds Milly.

"As a business we also stock various companies with custom sustainable clothing for the workplace so will continue to provide this service."

Watch the space for more.

collage of four shots showing various sook pop ups in Oxford Street

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