Vodafone x Rankin pop-up exhibition at Sook Hammersmith

Vodafone x Rankin pop-up gallery at Sook Hammersmith
Sook Hammersmith will host the Vodafone x Rankin ‘Faces of Disconnection’ campaign on Sunday 4th December, with a pop-up exhibition of photography showcasing the real stories behind the Digital Divide.

Vodafone has partnered with world-renowned photographer Rankin to commission a series of images that depict the many faces of digital exclusion in the UK. The ‘Faces of Disconnection’ photo series comes as the brand reaches the milestone of donating connectivity to one million people living in digital exclusion and extends its commitment to help a total of four million people cross the digital divide by 2025.

Over 1.7 million households are digitally disconnected, with a million more at risk due to the cost-of-living crisis 1 . However, a new study from Vodafone has revealed that only 9% of people can confidently explain digital exclusion, and 60% think that it affects only those who can’t afford a connection. In reality the issue is much wider. In fact, whilst those suffering financial hardship took up a large percentage of the one million.

vodafone rankin sook pop up

‘Faces of Disconnection’ is based on real-life stories, and depicts the top social causes that benefit from Vodafone’s everyone.connected programme. It features a range of people who can find themselves on the wrong side of the digital divide including:

  • A Ukrainian refugee who has a working smartphone, but no connectivity so feels lonely and disconnected from home.

  • A young girl who has autism and feels overwhelmed by the online world and needs additional skills on how to navigate it.

  • A family who has been forced to choose between utilities as the cost-of-living rises.

  • A woman who lost connectivity after an abusive partner broke her phone.

  • A teenager without the digital skills to feel safe online.

  • An older man who feels daunted by the information on how to get online.

  • A man who has found himself homeless and in a shelter with no access to connectivity.

The images are freely available to the public, media outlets and organisations from today to use via free stock image site Pexels – with the aim of providing a more accurate portrayal of the issue. They will also be showcased at a free digital gallery exhibition at Sook Livat Hammersmith, W6 9HW on Sunday 4th December from 10am to 4pm.

To find out how to access help, or to support Vodafone’s everyone.connected campaign, visit vodafone.co.uk/mobile/everyone-connected.

vodafone rankin sook pop-up gallery

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