How to... Use pop-up space (and why you should)

Wondering why you need a Sook (aka pop-up space) in your life? Well, they're flexible, in prime locations, there's zero fit-out costs, and we're here to help every step of the way. Don't believe us? Read on...

Hey, you. Yes, YOU! That’s a mighty fine business you’ve got there. How’s it going? Pretty good, by the looks of it. But, what's that? You're looking to branch out? Interested in dipping your business toe in the cool, clear waters of physical retail? Well, dip no further. We’re here to tell you why you need a Sook in your life…

Sook is Flexible AF

We don’t believe in long leases around here. In fact, Sook believes that the traditional retail model, where you’re tied in for years, is OVER.

The thing is, when you’re a small biz, even a month, or a week, is too much of a stretch for the budget. That’s why all Sook spaces are bookable by-the-hour (if that’s all you want). 

We do this for a couple of reasons: #1, we know small businesses, and the pressures you’re under, and; #2, nobody needs a shop 7 days a week- it doesn’t make economical sense to operate when your customers aren’t around. 

See Sook Founder, John Hoyle, talking about the changing retail landscape

They’re all in tip-top locations

Our spaces are all in places that are perfect for your pop up. We’re talking busy high streets and packed shopping centres, from Oxford St, Hammersmith, and South Molton St in Central London, to Metrocentre Gateshead, and St James Quarter in Edinburgh.

Places with high footfall and plenty of life. Of course, there are a few things to consider when you’re planning your event, especially when it comes to location, which you can read about in our How To Pop Up Guide. And, if you fancy going global, we’re opening in Montreal, Dubai and Abu Dhabi in 2023.

Read out blog about Sook @LIVAT in Hammersmith

Read about our two spaces on South Molton Street

Zero fit out cost

The cost of fitting out a space to make it work for your brand can be prohibitive… Plus, traditional fit outs often mean wasted resources and a heavy carbon impact

Read our blog about sustainable fitouts

See how Freddie’s Flowers did it

Every Sook space comes with our specially-designed modular furniture and fittings, included in the cost of your booking, which can be jiggled around to your heart’s content. They’re premium quality, neutral, easy-to-jiggle, and stored on site. You can use our online configurer to layout your shelving, tables, hanging rails, free-standing units, seating and more, and if it’s not working for you on the day, it’s super quick to move. 

Read our blog about merchandising your Sook

Read out blog about feng shui’ing your Sook

But what about branding? Our spaces all come with digital walls, which display your content beautifully, and are compatible with easy-to-use design platform, Canva. You can use any software you like to create your content, of course, whether it’s imagery or video, or something more interactive. 

Read our blog about designing for our screens using Canva

ALL the support

Opening your pop-up shop, studio, workshop, workspace etc is a big enough task as it is, what with organising staffing, stock and all that jazz, so we’re here to help you out as much as we can. From the moment you book (or before if you need us) we’ll be available to contact if you’ve got a problem with anything, whether that’s designing your space, figuring out what you need, finding the place, or deciding when the right time to book is for your business (we’ve got data for days!). 

On the day, you’ll already have been armed with all the codes and instructions you’ll need, but one of us will be on-hand to answer any questions, or fix anything that’s gone wrong. You are not alone, when you book your pop up with us, and we want you to have the best experience ever. 

Totally convinced and want to book RIGHT NOW? Let’s go. You’ll love it. We can't wait to see what you do with the space.

Find out how your brand can pop-up with Sook

If you would like to book one of our spaces